Reading Response 4

This week while reading about the elements of motion and time I couldn't stop picturing a music video by the White Stripes from 2002 entitled "Fell in Love with a Girl". The video was shot frame by frame using Lego Building Blocks. Each shot required the blocks to be rebuilt and formed together to give the illusion of movement.

It is obvious that the blocks were not rebuilt in order to capture every individual movement of the characters and their ensuing actions. There are gaps in the motion, but our mind is able to fill them in automatically in order to give us the illusion of fluidity. It would be really interesting to see every individual frame used in the video in a storyboard form laid out on a wall. From studying the video, I think that in storyboard form the viewer would still be able to visualize the tempo and beat of the song. The director primarily used red, white, and black Lego Blocks and manipulated change in color to enhance the appearance of movement. In addition to this, layering the blocks created change in depth and allowed for a more 3-dimensional feel despite the fact that the blocks were photographed.
Now shifting gears...

 

...to the TED talk of Jonathan Harris. What strikes me the most about WeFeelFine.org is the simplistic design of such a complex algorithm. On top of that, the organization of  the resulting content is so elegant and evocative. It almost didn't feel right that a lot of the circles I clicked on just stated some mindless chatter about feeling guilty about wanting a new kitchen or feeling like using Nutrisystem for a diet was the greatest decision ever made. It seemed like for every 20 blurbs I read there was only one or two that were of any real emotional substance. However I think this site is a great commentary on the concept of Noise. The internet is jammed full of content and only a fraction of it would appeal to any one individual. As I found myself clicking faster and faster through the circles I realized I was dismissing sentences as irrelevant to me after glimpsing only a word or two. This action is very reminiscent of our everyday lives. We travel through the world all the while quickly dismissing things we deem irrelevant to us when in actuality we have made that judgment in a split second. As designers we need to constantly be thinking of the world as that cluster of circles; sometimes it is only coincidence that a person clicks on or comes across our content, but when they do we need to be sure that it has the ability to capture one's attention long enough to delay dismissal and instead provoke the user to interact with or at least consume our message.